IN ONLY THREE SECONDS, POLLUTION BECAME VISIBLE AND MADE MILLIONS OF PEOPLE AWARE ABOUT THE USE OF CARS.
The pollution in São Paulo kills 3 times more people than traffic accidents. Beyond being fatal, it is an almost invisible problem. Almost. With a simple production investment and without investment in media, the solution was to use something cheap: balloons. We filled 1.000 of them with polluted gas and distributed them into the streets on the anniversary of São Paulo.
A PROJECT THAT WAS SUPPORTED BY ENVIRONMENTALISTS, PRODUCED A SOUNDTRACK MADE WITH BALLOONS, AND MADE HEADLINES IN SITES AND TV.
R$ 2000 OF PRODUCTION COST IMPACTED 15.000.000 PEOPLE.
EARNED MEDIA 2 MILLION
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LUSOS (Prêmio Lusófonos da Criatividade)